Our Vision
More of the value chain, closer to home.
We want to connect farming, exports, roasting, brands and distribution more closely, so that more of the value created by Jamaican coffee stays in Jamaica.
- 01
Stronger farmer relationships
Deeper, more structured partnerships with the growers who supply us.
- 02
Jamaican roasting and packaging
Roasting and packaging coffee at origin, keeping more value in Jamaica.
- 03
Branded roasted coffee
Growing sales of roasted coffee under our own brands over time.
- 04
International routes to market
Partnerships first, with selective future expansion where it makes sense.
- 05
Heritage and durability
Preserving the family's agricultural roots while building a business that lasts.
Future possibilities
Ideas under consideration.
In time we may explore farm visits, cupping experiences and coffee tourism that welcome people to the origin of their coffee. These are ideas only; nothing is available to book.